The Major Arguments Against Advertising Are That It Is Wasteful and That It Can Be Deceptive.
periodical article
Journal of Public Policy & Marketing
Published By: Sage Publications, Inc.
https://world wide web. jstor .org/stable/30000398
Six decades of survey information consistently indicate that about seventy% of consumers think that advertizing is often untruthful, it seeks to persuade people to purchase things they do not want, information technology should be more strictly regulated, and it notwithstanding provides valuable information. Consumers likewise tend to discover that advertising's benefits outweigh its deficits. These beliefs take remained remarkably stable despite large fluctuations in the scope and vigor of advertizing regulation.
Journal of Public Policy & Marketing publishes thoughtful articles on how marketing do shapes and is shaped by societally of import factors, such every bit ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments. The journal serves a growing involvement group and illustrates the contribution of marketing in the legal and regulatory venue. Published quarterly, peer-reviewed manufactures help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Articles, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contain new perspectives, empirical results, and research methods, equally well as careful analyses of how well consumers' needs are being met as they strive to improve the quality of their lives and brand efficient choices against a backdrop of sophisticated and innovative marketing activity.
Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global customs. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes athenaeum, data, instance studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company's continued independence. Main offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com
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Source: https://www.jstor.org/stable/30000398
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